FEC Industry Report · CMO Briefing
Download the systems and tracking spreadsheets we use to manage our location's marketing.
AMP · CMO Edition · 2026
01 / Social Proof
Op. Testimonial · 01
"We stopped guessing. Party bookings are up 38% since we installed the org chart from the playbook."
Op. Testimonial · 02
"First document I've read that talks about lane fill, walk-ins, and staff scorecards in the same breath."
Op. Testimonial · 03
"It reads like it was written by someone who has actually opened a venue on a Saturday morning."
02 / For FEC Operators & Multi-Location Venues
FEC marketing needs venue experience a general marketing hire has never seen. Yet most operators expect their agency to just figure it out. That means learning on your dime and testing on your audience.
See the 11 systems →03 / What's Inside
Without them, the calendar stays soft and the ad spend keeps leaking.
That has nothing to do with how hard your team is pushing.
The full org structure: every role a properly built FEC marketing team requires.
Role scorecards: how to measure each function week over week.
Daily and weekly task breakdowns: what each person should actually be doing.
The 11 systems that move party bookings, lane fill, and repeat visits.
Hiring templates for CMO, brand manager, media buyer, and local marketer roles.
The reporting cadence multi-location operators use to stay out of the weeds.
+ 8 more components inside
Everything written for the operator who would rather run their park than manage agencies.
04 / Two Paths Forward
Path 01
Hire the CMO, brand lead, and media buyer. Install the systems yourself. 9 to 12 months to full operating rhythm if you follow the playbook exactly.
Path 02
Skip the 12-month learning curve. Plug into an FEC-native team that already runs these 11 systems for multi-location operators.
The shortcut
Skip the 12-month learning curve.
We built the system inside our own venues first. Then we installed it in twelve more. You get the finished machine.
Next Step
Book a 30-minute Scaling Map Call. We walk your numbers and hand you the next three moves in the order to make them.
Consultants used to charge $10k for the same roadmap. It is yours when you book.
P.S. We built this system inside our own venues first.
